Don Vultaggio and co-founder John Ferolito thought it’d make for good branding, naming the product “AriZona” because it had a more mellifluous connotation (to a New Yorker at least) than anything on the East Coast. “Our mom designed the first cans - we had this water cooler in our kitchen with this southwest zigzag motif in the pink, yellow, teal that would become the lemon tea can, which was the first entry into the market in 1992,” said Spencer, now the chief marketing officer. The owners of AriZona, who had been beverage distributors since the 1970s, decided to make their own product to compete with well-known brands like Snapple.Īccording to Wesley and Spencer Vultaggio, sons of AriZona co-founder Don Vultaggio, the design of the cans was inspired by the Southwestern decor of their childhood home, which was decorated by their mother. The health warnings about soda had seeped into public consciousness, and an alternative soft drink, coupled with the “ New Age” branding, was exactly what consumers wanted. When AriZona, which is actually headquartered in New York, was introduced to the beverage aisle in 1992, it was simply there to fill a hole in the market. #vaporwave #vaporwaveaesthetic #vaporwaveart #vaporwaveaesthetics #yunglean #vaporwave #tumblr #tumblraesthetic #aesthetic #aesthetictumblr #aestheticvaporwave #90s #dystopia #vaporwavefashion #vaporwaveclothing #arizona #arizonaicedtea #99cents #10yearchallengeĪ post shared by Para Palm Aesthetics on at 8:12pm PDT ![]() Link in insta bio to see exactly how they’ve managed to pull this off. AriZona is no trend: It is officially A Mood.ĩ9 Cents Since 1992. The neon designs that once made these cans look garish, all cherry blossoms and zigzags, have completed the journey from gaudy to ironic to beloved. We may be at the point in our calendar where the ’90s are cycling through, again - or AriZona might be eternal. Artists are using the cans’ iconic designs to collaborate with Supreme. There is enviable nail art and sneaker collabs and an upcoming song by Shinigxmi.X. On Instagram, you’ll find girls with moody stares and on-trend caterpillar brows clutching cans of AriZona green tea. If you Google Image search “arizona iced tea,” one of the first suggestions is “vaporwave,” a genre of internet age electronic music that fetishizes the ’80s and ’90s. ![]() ![]() But somehow the brand has escaped its seemingly inevitable fate of being fodder for talking heads on shows like I Love the ’90s and is, once again, everywhere, both at your grocery store and in your social media. Like an affordable housing market and early retirement, AriZona iced tea could easily have become a relic, something we’d look back on - either fondly or with disgust - and wonder what the hell were we drinking? After all, an AriZona beverage has as much sugar as soda, and, as one test confirmed, no “detectable” amount of ginseng. With flavors like green tea with ginseng or Arnold Palmer or watermelon juice cocktail, AriZona had a wellness halo before we talked about things like “wellness.” Also, it was just freaking huge, a symbol (albeit an unintentional one) of Clinton-era abundance. Walk into any gas station or corner bodega in the 1990s and AriZona iced tea was impossible to miss: 24 fluid ounces of liquid gold, wrapped in loud, obnoxious colors for just 99 cents.
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